Social Media Tips
Article Author:
Summary of Activity:
Understanding your audience & platform to be the most effective on social media. Learn about what works best on various platforms and how to gain traction.
Estimated Prep Time:
0.5
Estimated Activity Time:
0.5
Estimated Total Hours:
1
Topics:
- Nuclear 101
- STEM – General
Target Audience:
- General Public
- Professionals or Adults
- Secondary School Students
- U.S. WIN Members
- University Students
Submission Type:
Idea
Activity Type:
Handout or Flyer
Detailed Description and Instructions:
WIN Social Media Tips
Understanding your audience & platform
- Consider the demographics of your social followers – for example, how knowledgeable are they about nuclear?
- Best posts for Facebook: photos/videos, quotes, memes, fill in the blank, questions
- Best posts for Twitter: include photos (images better than videos), ask questions, keep it short and include links
- Best posts for LinkedIn: Business/industry-relevant news, blogs, commentary on shared posts, video, all-text lists, infographics
Content Ideas: The goal is to educate audience on nuclear industry while also publicizing WIN
- Informative and infographic posts. Use of comparison in reference to nuclear energy (e.g 1 uranium pellet = 1000 tons of coal.) Comparisons work well on social media and tend to be widely shared and spur conversation
- Benefits of nuclear power with an emphasis on it being clean. Hashtags #cleanenergy #climate are very widely used
- Leverage industry buzz words to create content and populate the hashtag
- Gain recognition by interacting with popular handles that are also in the nuclear industry
- Use #NuclearPower #NuclearEnergy where relevant and populate #WomenInNuclear
- Interact with a younger demographic, especially high school and college girls on Twitter, STEM academies, and colleges with top nuclear engineering programs. Engage with them and give advice, publicize internship opportunities, scholarships etc
- Have a branded segment on twitter that is reoccurring, either weekly/monthly
- Incorporate animated photos and short clips into media content like NRC does
- Talk more about WIN, inform the public of WIN’s existence, its accomplishments and goals, how to join the organization
- Day in the life of: Pick an area of nuclear that women work in and spotlight what their daily duties involve. This could be achieved my humanizing the content and selecting a woman in nuclear to discuss her day/roles are
- Unsung female heroes of Nuclear science and celebrating women in sciences
- Engage with industry influencers, as well as private users who are also nukes (@nuclearkatie) Katie Mummah, Oak Ridge National Lab, Generation atomic
- Host a Twitter chat with women in nuclear
- Get verified https://blog.hootsuite.com/get-verified-twitter-essential-guide/
- Get more tips from the IAEA here
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