Social Media Tips
Article Author:
Dorothy Wallheimer
Summary of Activity:

Understanding your audience & platform to be the most effective on social media. Learn about what works best on various platforms and how to gain traction.

Estimated Prep Time:
0.5
Estimated Activity Time:
0.5
Estimated Total Hours:
1
Topics:
  • Nuclear 101
  • STEM – General
Target Audience:
  • General Public
  • Professionals or Adults
  • Secondary School Students
  • U.S. WIN Members
  • University Students
Submission Type:
Idea
Activity Type:
Handout or Flyer
Detailed Description and Instructions:

WIN Social Media Tips

Understanding your audience & platform

  • Consider the demographics of your social followers – for example, how knowledgeable are they about nuclear?
  • Best posts for Facebook: photos/videos, quotes, memes, fill in the blank, questions
  • Best posts for Twitter: include photos (images better than videos), ask questions, keep it short and include links
  • Best posts for LinkedIn: Business/industry-relevant news, blogs, commentary on shared posts, video, all-text lists, infographics

Content Ideas: The goal is to educate audience on nuclear industry while also publicizing WIN

  • Informative and infographic posts. Use of comparison in reference to nuclear energy (e.g 1 uranium pellet = 1000 tons of coal.) Comparisons work well on social media and tend to be widely shared and spur conversation
  • Benefits of nuclear power with an emphasis on it being clean. Hashtags #cleanenergy #climate are very widely used
  • Leverage industry buzz words to create content and populate the hashtag
  • Gain recognition by interacting with popular handles that are also in the nuclear industry
  • Use #NuclearPower #NuclearEnergy where relevant and populate #WomenInNuclear
  • Interact with a younger demographic, especially high school and college girls on Twitter, STEM academies, and colleges with top nuclear engineering programs. Engage with them and give advice, publicize internship opportunities, scholarships etc
  • Have a branded segment on twitter that is reoccurring, either weekly/monthly
  • Incorporate animated photos and short clips into media content like NRC does
  • Talk more about WIN, inform the public of WIN’s existence, its accomplishments and goals, how to join the organization
  • Day in the life of: Pick an area of nuclear that women work in and spotlight what their daily duties involve. This could be achieved my humanizing the content and selecting a woman in nuclear to discuss her day/roles are
  • Unsung female heroes of Nuclear science and celebrating women in sciences
  • Engage with industry influencers, as well as private users who are also nukes (@nuclearkatie) Katie Mummah, Oak Ridge National Lab, Generation atomic
  • Host a Twitter chat with women in nuclear
  • Get verified https://blog.hootsuite.com/get-verified-twitter-essential-guide/
  • Get more tips from the IAEA here
Files:
Message Board:

  1. During a discussion with NEI’s Jennifer Maloney, she informally shared the following advice for how to create a campaign strategy for the communication of a certain topic:

    “I wanted to give you a quick/simple layout of how planning a communications campaign can help you get your message across to the right people at the right time.

    1. Identify the problem (i.e., need clearer understanding of the NEXT program) that the campaign needs to address
    2. Develop a clear understanding of the audience you are trying to reach (e.g., WIN members, WIN university members, media, nuclear energy executives). Discover who they are and what interests them.
    3. Choose the platforms you want to use to address the audience. Only use the platforms that the audience uses.
    4. Develop basic messages or talking points on the topic
    5. Develop a timeline for distribution of content or messages, based on when the audience most wants to listen to what you have to say or when you want to entice them so you can set up them up to be interested in more information from a webinar, conference, upcoming report, etc.
    6. Create base content (e.g., a webpage) or product (e.g., a report, newsletter article) for the audiences referring to the messages or talking points (This is where you point people when you are using social media.)
    7. Disseminate the appropriate message to the appropriate audience on the platform(s) they use at the appropriate time.
    8. Measure the campaign to make sure your campaign succeeded and to see if you need to make adjustments.”

    She also said this link provides a good overview of generally how a communications campaign strategy would happen: https://knowhow.ncvo.org.uk/campaigns/communications/communications-strategy

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